Mo  t i o n   M e d i a 

 

 A form of media that has the appearance of moving text and graphics on a display. Its purpose is to communicate information in multiple ways (Roblyer, 2006)

 An integrated sight-and-sound kinetic media (Shelton, 2004)

 

Formats

 

• Film

also called a movie or motion picture, is a series of still or moving images

 

a) Animation

A scene from the Animated film, Toy Story 3, where Andy brings his beloved toys to a new home.

b) Short film

A trailer of a short film, Ninety Seconds, about a surveillance expert taking on an assignment that might be his downfall.

c) Documentary Film

A documentary film, Food, Inc., telling where commercialized and fast food comes from.

2) Motion Pictures in Television

a) Commercial Advertisements on TV

b) Philippine Melodrama

c) Reality Shows

d) Game Shows

e) Talk Shows

f) Television News

3) Interactive Video - usually refers to a technique used to blend interaction and linear film or video.

 a) “Customizable” Online Interactive Videos - Customizable videos allow the user to adjust some variables and then play a video customised to the user’s particular preferences. However the user does not actually interact with the video while it is playing.

b) “Conversational” Online Interactive Videos - Conversational videos allow the user to interact with a video in a turn-based manner, almost as though the user was having a simple conversation with the characters in the video.

c.) “Exploratory” Online Interactive Videos - Exploratory videos allow the user to move through a space or look at an object such as an artwork from multiple angles, almost as though the user was looking at the object in real life. The object or space is depicted using video loops, not still, creating a more “live” feel.

<http://virtualtourphotographer.com/virtual-tour-sample/> The best example of an exploratory video is a virtual tour. This is a virtual tour of a HOTEL’s breakfast room.

 

Integration in Education/Educational Implication

 

1.It communicates message to large, heterogeneous, and anonymous audiences;

2. It communicates the same message to mass audiences simultaneously, sometimes in public, other times in private;

3. It embodies messages that are usually impersonal and transitory;

4. It is multi-sensory such that the audience’s sight and hearing are stimulated in concert. Such a combination of sensory stimuli forms a complex synergism that can significantly enhance communication. This powerful double-barreled combination of dual-sense stimulation contributes in large measure to the compelling influence of motion media;

5. It is a formal, authoritative channel of communication. Accordingly, its power in informing and entertaining lies in the communicator’s ability to control visual and aural stimuli;

6. It is instrumental in behavior and attitude modification – that is, attitude formation, change, conservation, and canalization (directing a performed attitude to a new direction);

7. It confers status upon issues, persons, organizations, or social movements.